Video Walls & Their Value to Business

The realm of business has always been highly competitive, but organizations that strategically leverage the right resources can outperform competitors. Increasingly so, the right assets to leverage have taken the form of visuals, namely video walls.


In 2021, the video wall market was valued at $13.9 billion and is projected to reach $70.1 billion by 2030. Video walls present dynamic solutions to organizations in virtually every industry. Corporate companies may utilize video wall technologies to foster employee engagement, while educational institutions may use video walls to share information with students effectively. Meanwhile, businesses in the hospitality or retail industries can leverage video walls to showcase products and drive sales.


Video walls differ from other audiovisual displays because they use multiple LEDs or LCDs to create a single screen. Multiple screens increase the display’s overall flexibility, allowing organizations to leverage these technologies for various purposes in a wide range of environments. 


As high-quality audiovisual technologies become more accessible, companies, educational institutions, and government agencies are capitalizing on their value. Properly deployed video walls present the opportunity for organizations to share critical information while leaving a lasting impression on guests, employees, and consumers.


How Video Walls Can Support Your Organization

Video walls offer versatile solutions due to their unparalleled shape flexibility and increased dimension compared to conventional single displays. However, their benefits span far beyond intriguing visuals. Organizations may also utilize these dynamic displays to facilitate the spread of information, increase engagement, and enhance collaboration. If you’re considering installing a video wall, seek the assistance of experienced audiovisual professionals who can accurately assess your organization’s need to implement the most effective solutions available. 


Enhanced Internal and External Communication

Regardless of your organization’s sector, it must have a way to share information effectively. Video walls allow organizations to convey vast amounts of data in a digestible format. Organizations can utilize video walls in break rooms and lobbies to share daily company news, KPIs, or other corporate messaging. Organizations can implement video walls within classrooms or training areas in corporate work environments and educational institutions to support effective information sharing.


Simplistic Configuration and Control

As technology advances, it also becomes easier to use. Modern video walls are complete with controllers for streamlined configuration and operation. As a result, even inexperienced users remain in control of their video wall display. Audiovisual integration specialists can work with you to select the ideal video processor for your chosen video wall. Depending on your organization’s needs, it may be beneficial to utilize a video processor with a software platform that allows employees to manage content distribution on several video walls in the same place.


Increased Employee and Client Engagement

Whether your organization’s video wall will appeal to clients, employees, or students, video walls can increase engagement. Video walls in corporate environments enhance the in-office experience and encourage employee collaboration, which improves productivity. 

Meanwhile, clients and visitors will benefit from video walls in entryways or lobbies. Video walls in these areas leave a memorable first impression. Furthermore, strategically placed video walls are also beneficial for wayfinding while allowing new visitors to obtain critical information without the assistance of a receptionist.


Increased Flexibility and Scalability

When organizations properly deploy video walls, they can manage, alter, and control their content with unparalleled ease. Your organization may need to display promotional material for upcoming events one day and relevant news regarding organizational changes the next, but modern video walls simplify this process.

In addition, your organization can change the size of its video wall by adding or removing units. You can also make the necessary adjustments to accommodate a more extensive video wall by upgrading your existing video wall processor rather than purchasing an entirely new one. Content creators and administrators reap the benefits of complete creative control with the ability to process numerous forms of content from their desired application and display source.


Key Considerations When Installing Video Walls

While video walls offer impressive benefits, organizations must work with audiovisual integration specialists to ensure strategic planning and the proper execution of this AV solution. Since video walls can be scaled up or down in many different shapes and sizes, organizations can experiment with displays uniquely. However, organizations must consider their allotted space, budget, and the video wall’s positioning to ensure optimal results.


What Type of Displays Will Your Organization Use?

Different types of video wall displays suit each purpose. While some video walls are suitable for the outdoors, others will break down in harsh environments. Furthermore, some video walls offer more versatility regarding shape than others. 

Regardless of the brand your organization chooses to deploy, commercial-grade displays are the only ones that should be used in professional settings. We can attribute this to commercial displays being equipped to operate effectively at all hours of the day because they have more efficient heat management systems than other displays.


What Kind of Content Will Your Organization Display?

Although video walls can display text-heavy content or high-quality animations, it’s essential to identify how your organization will utilize the video wall before the installation is complete. Moreover, some types of content are better suited for specific placements. 

For instance, if your organization must display vast amounts of text, you will need a smaller distance between the audience and the video wall. While the content affects the video wall’s placement, the distance between the audience and the display will dictate which pixel density will deliver the best results. Video walls with a low pixel density are better suited for long-distance viewing. If your organization uses the video wall for imagery, choosing common pixel density displays is more effective and placing them farther from the viewers.


Who Will Install Your Video Walls?

The versatile nature of video walls implies that only experienced AV professionals should attend to their installation and maintenance. Proper installation and configuration require industry-specific knowledge and hardware. In addition, utilizing multiple displays means that attention to detail is increasingly essential. Your organization will significantly benefit from a partnership with certified audiovisual professionals with experience planning, installing, configuring, and maintaining video walls. A partnership with a certified audiovisual professional ensures that your results are visually pleasing and resilient.