Utilize Microphones for Your Business


The best teleconferencing audiovisual equipment has the power to enhance communication and collaboration between internal and external participants. Regardless of your organization's content, high-quality sound services can reduce miscommunication while increasing productivity. 

However, your organization's audio systems could not function without modern microphones. The right microphone can pick up on small changes in the speaker's voice or block out vast amounts of external noise. Your results depend entirely on the type of microphones that are in use and the manner in which participants use them. Furthermore, companies must support their microphones with advanced audiovisual equipment and knowledgeable audiovisual integrators with the expertise necessary to ensure that your equipment works together properly. Consider the current state of your audiovisual equipment and how you can utilize your microphones in the following ways for the best results possible.


The Importance of High-Quality Audio Equipment

As the hybrid and remote workforce seeks to maintain communication with one another, organizations must not overlook the benefits of high-quality audio equipment. Poor audio technology may cause participants to miss vital information, leading to miscommunication and loss of productivity. Studies show that low-quality audio equipment causes companies to lose an average of 29 minutes per week, which equates to three days per year. 

Despite data supporting the correlation between quality audio equipment and improved communication, many companies neglect to invest in a high-quality sound system. However, the right audio equipment ensures that clients and employees can discern every nuance in communication, which leads to more effective collaboration and reduced mistakes.

Out of all the audio equipment that is currently available, it is most crucial that companies utilize microphones that are well-suited for their intended purpose. For instance, although beam tracking microphones are an excellent option for situations in which the speaker is moving but in a relatively quiet space, dynamic microphones are better suited for stationary speakers presenting at conferences with a good deal of background noise. 

However, the equipment is only responsible for a portion of your results. Audio installation and design by audiovisual integration specialists is a key component to achieving the best results possible. Ultimately, audiovisual integrators ensure that each piece of audio equipment is ideal for its purpose and compatible with the other collaborative technologies in use.


4 Best Ways to Utilize Microphones for Your Company

Many would argue that microphones are the most diverse form of audio equipment currently available. Although microphones, and their megaphone ancestors, have been amplifying voices for centuries, their powered technology is constantly evolving to meet companies' everchanging needs. There is no limit to the myriad of possible microphone uses. Consider using your microphones in the following ways to support your organization's marketing and communication efforts.

1. Enhance Video Collaboration in Conference Rooms

Video conferencing technology is a vital collaboration tool for the remote and hybrid workforce, but these technologies require the support of advanced audio solutions for organizations to experience the full scope of video conferencing technology. However, microphones that are utilized for video collaboration in conference rooms must meet unique requirements. 

In a conference room, participants may host meetings and presentations with others in person or remote employees, which means their audio technology must align with the intended use. Conferences may require a wireless handheld or lapel microphone to ensure clear audio as participants move throughout the room. However, there are more advanced microphones which we refer to as beamtracking microphones, which ensure that participants can hear the speaker adequately as they move throughout the room.

2. Creating Content for Internal Use

As your clientele expands, so will your number of employees. Although each hire arrives with their own unique skill set, each employee must understand how their role functions as part of a whole. Employee onboarding videos allow your organization to integrate new hires into your team. Simply put, employee onboarding videos are pre-recorded prominent content companies create to acclimate new employees. In most cases, companies will send onboarding videos within the employee's first week.

Most people find onboarding videos significantly more engaging than other options, and companies can leverage this engagement to streamline their onboarding process. However, your organization will not reap the full benefits of these videos without the optimal audio setup. While video cameras and lighting are essential, these tools need effective audio recording devices for a high-quality final product.

3. Supporting Branded Content on Social Media

As companies in every sector shift to online modes of communication, industry leaders understand that the most successful companies will use shareable content to cultivate a loyal audience and craft a solid brand image. Localized recordings create a profound connection between potential clients and your company. The demand for video content is increasing, and recent research states that 93% of businesses have earned a new customer or client as a direct result of their video content.

In order to create engaging video content, consider using a condenser microphone, which is an ideal option for studio and voice recordings due to their sensitivity and self-noise. These qualities ensure that the microphone picks up on every nuance of the speaker's intonation for an engaging voiceover recording that enhances your company's visual content.

4. Producing a Branded Podcast

If your organization has access to a huddle room, this may be the ideal space in which a few team members can create branded podcasts. To create a branded podcast, all participants require access to a quiet, secluded room for recording, an internet-connected device, and a high-quality microphone. In most cases, individuals interested in recording a podcast will benefit the most from cardioid mics, which are well-suited for a single speaker. If your branded podcast features multiple speakers, consider using a bi-directional mic to record two participants simultaneously.

Organizations that remain at the forefront of their industry must consider that a branded podcast offers a wide range of benefits for a meager investment in comparison to other forms of marketing content. Branded podcasts allow organizations to humanize the brand and form an emotional connection with their audience.