A Guide to 4k Video Conferencing

Global marketplaces are becoming increasingly interconnected, with remote work capabilities and international partnerships utilizing new technology to increase the quality of interconnectivity. As such, 4k video conferencing is one of the most significant technological advances in the business world in recent years. 4k offers a significantly improved viewing experience over 1080P, making it the ideal choice for businesses looking to enhance their video conferencing capabilities. However, there are also some drawbacks that you need to be aware of before making the switch. 

If you’re seeking new connectivity solutions for your organization, here’s what you need to know about 4k video conferencing, how it differs from traditional 1080P video conferencing, and the benefits and drawbacks of adopting this technology. We will also provide tips on how to get started with 4k video conferencing with the help of skilled AV integrators.

What Is 4k Video Conferencing? 

4k video conferencing is a technology that allows for ultra-high-definition image quality when participating in virtual meetings. It is the highest quality option currently available on the market, offering unparalleled smoothness and clarity. Increased quality means that participants in 4k video conferences can see more detail and read facial expressions and body language more quickly, leading to improved communication and collaboration. Improved visibility can be especially beneficial for businesses with international teams or client bases, as 4k video conferencing can help to bridge the cultural divide and facilitate better understanding.

4k vs. 1080P

As with any technological advancement, some people may wonder if it differs from what came before. In truth, 4k is a significant upgrade from traditional 1080P video conferencing, which has been the industry standard for many years. 4k offers four times the resolution of 1080P. While 1080P offers a resolution of 1920×1080 pixels, 4k boasts a resolution of 3840×2160 pixels. As a result, the increase in resolution leads to a much sharper image and a more satisfying video call experience.


The Pros and Cons of 4k Video

As with any technology, 4k video offers both advancements and drawbacks. It’s essential to be aware of both before deciding to upgrade your video conferencing system, so you can be sure you are making the most strategic move for your organization. If you are unsure whether 4k is the right fit for your team, consider consulting with professional AV integrators. They can evaluate your business needs and recommend the best audiovisual tools for your budget and goals. In general, though, some benefits and stumbling blocks come part-and-parcel with 4k video.

Benefits of 4k Video Conferencing

Thanks to the incredible resolution of 4k video, there are many benefits to 4k video conferencing. These include: 

  • Improved communication and collaboration: As 4k offers a more lifelike experience, participants can understand each other better and work together more effectively. As business increasingly adapts to remote and hybrid work models, this is a major benefit that all organizations must keep top of mind.
  • Increased efficiency: With 4k video conferencing capabilities, there is less need for multiple meetings or repeated explanations, as information can be conveyed more clearly. Short video calls can also replace lengthy email chains and phone conversations, removing workflow friction and streamlining communications. These improvements can lead to time and cost savings for businesses as workers can proceed smoothly from task to task.
  • Greater engagement: The improved image quality of 4k video conferencing can help keep participants engaged and focused on the discussion. Additionally, the increased clarity can make it easier for people to follow presentations or view shared documents, so there is less risk of misunderstanding or dropoff points in your team’s video conferences.

Drawbacks of 4k Video Conferencing

While 4k video has broad potential for virtual meetings, there are also some potential drawbacks to 4k video conferencing that you should be aware of before implementation. These include: 

  • The cost: Because of its cutting-edge nature, 4k video conferencing equipment is typically more expensive than the standard 1080p equipment. This difference in cost can be significant, and it may not be feasible for all businesses to make the switch. Small and mid-sized companies interested in 4k capabilities might consider adding this technology in stages, beginning with the most crucial meeting rooms or conference areas — for example, prioritizing executive suites, client managers, or outward-facing sales teams, as appropriate.
  • Technical requirements: 4k video conferencing requires a powerful computer or laptop with a fast internet connection, meaning that not all businesses will be able to take advantage of this technology. Also, 4k video files are much larger than 1080p files, so you’ll need to have enough storage space available if you intend to record meetings and other calls in 4k.


How to Get Started with 4k Video Conferencing

If you have evaluated the benefits of 4k and are interested in adopting 4k video conferencing capabilities for your business, the first step is to find a reputable AV integrator who can advise you on the best equipment and setup for your needs. For instance, depending on the existing AV systems in place, 4k video conferencing may require new hardware such as 4k cameras and 4k displays. It may also necessitate the addition of 4k-compatible software. All these elements must work together seamlessly to create an optimal 4k experience. As such, it’s important to let knowledgeable integrators put together your system so that it runs at peak performance.

Embrace 4k Video with Applied Global Technologies

When upgrading your AV systems to accommodate new technologies like 4k video, you need a partner you can rely on. At AGT, we have a team of skilled AV integrators who are experts in providing audiovisual solutions for private businesses, educational institutions, and government agencies. No matter your industry, we will work with you to understand your specific requirements and recommend the right solutions for your business. We can also provide ongoing support to ensure that your 4k video conferencing system runs smoothly.