video collaboration in use


Social distancing restrictions may be gradually lifting, but it appears that many of the practices that we’ve adopted are here to stay. It has also become abundantly clear that video conferencing will remain a vital tool for effective business practices as time goes on. Currently, 43% of remote and in-house teams use a video conferencing tool to facilitate collaboration. If you’re considering using video conferencing technology to enhance your operations, it is in your best interest to work with a team of audiovisual integrators who can assess which technology will best support your organization’s efforts.

The implementation of video conferencing software improves collaboration, enhances creativity, boosts productivity, and increases communication effectiveness. These benefits are sure to help your business stay competitive. If you’re interested in improving your business processes with video collaboration, here are the prime uses for your business.


Improves Collaboration

In light of drastic global changes, many business owners have decided to transition into a remote business model. Although some business owners are hesitant to forgo traditional operations, studies have shown that employees would prefer to work remotely. Sixty-four percent of employees would prefer the opportunity to work remotely over a $30,000 raise. Employers are hesitant to use a remote work model out of concerns that it will reduce employee collaboration.

However, the remedy to these worries rests in the implementation of video conferencing. When advanced video conferencing technology is available for remote workers and within the office, it facilitates collaboration far beyond what in-person meetings offer. Video conferencing enables the cooperation of professionals from every part of the globe in a digital environment. It fosters a human connection and simplifies communication while allowing employers to leverage the talent that extends beyond the office’s physical location.


Fosters Creativity and Productivity

Productivity is a prime concern for any business owner, no matter which industry your business operates in. According to industry insights, video conferencing is proven to increase productivity by 50%. By implementing video conferencing in the workplace, you eliminate distractions and allow your employees to focus on the work at hand. We can also attribute increased productivity to many other factors, including:

  • Decreased travel time. Many employees value their time more than anything else. When employees can quickly log onto their computer and join a meeting, they can free their minds of concerns regarding an arduous commute to and from the office.
  • Decreased meeting times. Video conferencing enables employees to start the meeting from the moment that they log in. On average, video conferences are shorter than in-person meetings. Furthermore, features like screen sharing abridge meeting times by simplifying the ability to stay on task.
  • Increased focus. During a video conference, participants are less likely to be distracted because they are on camera. Since employees join a video conference and quickly begin the meeting, it decreases the likelihood of becoming engulfed in their phones or slipping into a daydream. Participants that are aware of the camera can focus on the content shared in the meeting.

When video conferencing participants experience these benefits, it inadvertently increases their creativity. Video conferencing makes sharing screens, documents, and links to other websites simple. When this information is shared with others in the meeting, participants brainstorm with greater focus. This is a result of the limited distractions that accompany video conferencing. 


Increased Sustainability

In recent years, employees have placed a higher value on companies that consider the environment in their business operations. Video conferencing technology saves businesses $11,000 annually per employee, and it also reduces the overall carbon footprint of your company. A commute by car has been shown to emit 16 times more carbon dioxide than a video conferencing meeting. 

Choosing business practices that promote a sustainable way of life is much more likely to attract top talent. In fact, Millennials are willing to earn less if it means they can work at an environmentally sustainable company. Furthermore, the virtual sharing of documents permitted by video collaboration reduces the use of paper and ink. Lastly, video collaboration can improve your business’s reputation and ensure that you attract the best employees and business partners.


Improves Communication

Video conferencing facilitates effective communication between employees because it enables visibility amongst participants. When employees are on a video conference call, they feel the pressure to maintain “virtual eye contact.” Additionally, when participants view one another, they can grasp perceived body language and facial expressions for more effective communication. A recent study from Zoom and Forbes concluded that 73% of executives in high-growth companies agree that video conferencing improves communication.

Countless studies have confirmed that humans process visual information much more quickly than they would if the information was delivered via text or audio. Consequently, participants can retain a larger volume of data with increased comprehension when engaging in a video conference.


Helps Your Business Keep Up with Technological Advances

In an increasingly digital world, relevant businesses have come to understand the value of keeping up with technological advances. Implementing advanced audiovisual technology in our professional lives is a critical tool to facilitate success, growth, and innovation. Furthermore, the Millennials who make up the majority of the professional world expect the companies at which they are employed to utilize the latest technology. If your goal is to attract the most exceptional talent in your industry, staying up to date with technological innovations is essential.

When all of the advantages of video collaboration are combined, it’s easy to see how it gives your business a strong competitive advantage. Given that, by 2022, it is predicted that 82% of the Internet’s traffic will be video streaming content, video collaboration and communication is here to stay. As technology evolves, it will only become more prevalent, and companies need to adopt industry trends if they hope to remain competitive. If you’re interested in experiencing the benefits of video collaboration and conferencing for your business, the advanced audiovisual integrators at Applied Global Technologies can work with you to discern which solutions best suit your company’s needs.



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