The Essential Guide to Selecting an AV Integrator for Your Business

In the dawn of the digital age, businesses are shifting to integrated AV systems for seamless communication, presentations, and overall functionality.

But to take full advantage of these technologies, choosing the right AV integrator becomes a pivotal business decision.

A skilled AV integrator can make your transition smoother, provide the necessary support, and offer solutions tailored to your needs.

But how do you pick the right one among the many AV integrators in the market? This guide is aimed to help you navigate this process.


The Importance of Expertise

Let’s start by talking about expertise. I’m sure you’ve heard the saying, “Experience is the best teacher.” This couldn’t be more accurate when it comes to AV integrators.

AV technology is an intricate field that continues to evolve. An integrator with solid knowledge and understanding of AV technology will know how to align their services with current trends and developments.

For example, did you know that the HDMI 2.1 specification supports a higher bandwidth of up to 48 Gbps than HDMI 2.0’s 18 Gbps? An expert AV integrator will.

Additionally, the experience of managing different types of projects is vital. An AV integrator like AVI Systems, with over four decades of experience, has handled various projects ranging from simple conference rooms to complex, multi-site integration.

This breadth of experience is essential because it indicates their ability to handle your specific needs, whether simple or complex.

Lastly, look at the certifications and qualifications of the team. For example, CTS (Certified Technology Specialist) is a globally recognized certification that validates an AV integrator’s technical knowledge.AVIXA, the Audiovisual and Integrated Experience Association, awards this.

An AV integrator with a team of CTS-certified professionals indicates they have the necessary technical knowledge to deliver quality services.


The Relevance of Their Services

Now, let’s focus on the relevance of services offered by the AV integrator. They could be the most experienced and certified integrator around, but if their services don’t align with your specific needs, it’s a misfit.

The first thing to consider here is industry-specific expertise. AV needs vary widely among different sectors. For instance, an educational institution might require interactive displays for better learning experiences, while a corporate office might need advanced video conferencing systems for efficient remote collaboration.

AV integrators with a broad range of industry-specific knowledge, like Diversified, can provide solutions tailored to your industry’s needs. Also, consider the integrator’s familiarity with your business sector.

For example, if you run a restaurant, an AV integrator experienced in hospitality can understand your unique needs better.

Finally, look at case studies or examples of their work in similar industries. Real-world examples speak louder than words.

For instance, the work done by Ford AV in the healthcare industry exhibits their capability to deliver complex AV solutions in critical environments.


Quality of Service

The quality of service sets great AV integrators apart from the good ones. The quality of the equipment used, longevity and durability of the integration, and customer reviews are some of the factors that constitute quality service.

Quality equipment ensures that your AV system will function optimally and last long. Brands like Crestron, Extron, and Biamp are renowned for their quality AV products. If your AV integrator uses such high-quality equipment, that’s a good sign.

The longevity and durability of the integration are equally important. A high-quality AV integration is not just about installing state-of-the-art equipment; it’s about ensuring the system remains functional and efficient in the long run.

Lastly, always appreciate the power of customer reviews and testimonials. These provide firsthand information about the integrator’s quality of service.

However, take them with a grain of salt; while positive reviews are good signs, remember that no company is immune to negative reviews.


User Experience

User experience, often overlooked, is a critical factor when choosing an AV integrator. After all, the ultimate goal of AV integration is to provide users a seamless and intuitive experience.

First, consider the ease of use of the integrated systems. AV technology should simplify operations, not complicate them. A system that requires a Ph.D. to operate could be more user-friendly.

Next, think about the training and support offered by the integrator. Even the most user-friendly systems seem daunting at first.

A good AV integrator will provide the necessary training and ongoing support to ensure your team is comfortable using the new system.

Moreover, the integrator’s approach to user-centric design is a testament to their dedication to user experience.

AV integrators like Applied Global Technologies adopt a user-centric design approach, ensuring the AV system is designed with the end-users comfort and ease of use.


Evaluating Potential AV Integrators

Now that we’ve covered the essential factors, how do you evaluate potential AV integrators?

Start by researching their background. A quick Google search can reveal much about a company in today’s digital age. Look at their website, social media presence, and any online reviews or news articles about them.

Next, prepare a set of questions to ask during meetings. These could be about their expertise, the relevance of their services to your needs, their approach to user experience, etc.

Lastly, assess their proposal and quote. Ensure it includes the cost and the scope of work, timeline, and post-installation support.

Avoid falling for the cheapest proposal; look for the best value instead.


5 FAQs

What factors should I consider when choosing an AV integrator for my business?

You should consider the integrator’s expertise, the relevance of their services to your specific business needs, the quality of their service, and the user experience they provide. Additionally, their industry-specific knowledge and the equipment they use are crucial.

Why is expertise important in selecting an AV integrator?

Expertise is crucial because AV technology is a complex field. An experienced integrator will have an in-depth understanding of AV technology, be capable of managing diverse projects, and likely hold reputable certifications that validate their technical knowledge.

How can the relevance of an AV integrator’s services affect my business?

An AV integrator’s services must align with your specific needs to ensure optimal performance. Their understanding of your industry’s unique needs and their ability to provide industry-specific solutions can directly impact the efficiency of your business operations.

What constitutes a quality service in AV integration?

Quality service in AV integration refers to the use of high-quality equipment, the longevity and durability of the integrated systems, positive customer reviews, and a reputation for excellent customer service and support.

What role does user experience play in AV integration?

User experience is crucial in AV integration as it determines how easily the end-users can interact with the integrated systems. This includes the ease of use of the systems, the training and support provided by the integrator, and a user-centric design approach.



Selecting an AV integrator for your business isn’t a decision to be taken lightly. The right AV integrator can streamline your operations, enhance communication, and offer solutions that grow with your business.

Remember the importance of expertise, the relevance of their services, quality of service, and user experience. Take the time to evaluate potential AV integrators thoroughly.

Your business deserves the best.