As the global live streaming industry exceeds a $184.3 billion valuation, organizations in every sector have become cognizant of this powerful modern tool's benefits. Whether your organization is interested in connecting with your current clients, gaining new leads, or other employees, professional live streaming can help your company reach its goals.
Live streaming in a professional setting engages a wide range of viewers with its ability to provide visual and auditory stimulation in real-time. With the right audiovisual tools, any organization can leverage this technique to boost engagement and streamline communications. Read on to learn about which audiovisual tools suit your live streaming needs and how to incorporate video collaboration to reach your company's objectives.
Audiovisual Tools for Smooth Live Streaming
Technological advances over the past decade have made live streaming easier. Recent research shows that the global enterprise video market is poised to reach $25.6 billion by 2025, equating to an annual growth rate greater than 20%.
However, a simple webcam is not sufficient for the needs of a corporate organization. For employees and clients to leverage the full potential of modern live streaming technology, audiovisual integration specialists will work with you to select equipment that allows all participants to collaborate and communicate effectively. Audiovisual integrators may suggest the following tools to enable high-quality live streaming within a professional setting.
Live Streaming Software
Professional AV software is equipped with robust capabilities that should not be confused with those offered by video hosting services. With live streaming video software, organizations can accomplish several critical tasks related to broadcasting.
Unlike a video hosting service, video streaming software allows organizations to mix multiple camera and audio sources to create a high-quality, professional HD broadcast. Organizations with live streaming video software will also be able to incorporate images, pre-recorded videos, graphics, and video effects into each session.
Furthermore, this software utilizes video encoding technology to transform your video feed into a format ideal for live streaming. Video encoding is crucial because most video cameras are not suitable for internet transmission. In addition, this video encoding technology enables organizations to create copies of each video file in various sizes easily.
Audiovisual Equipment and Lighting
While live streaming is a potent communication tool, organizations cannot reap its full benefits without the proper audiovisual tools. Clear visuals are the beginning of a successful setup. While a built-in webcam may be sufficient for casual live streaming, corporate organizations should use professional video equipment to ensure that participants can easily view everything from critical information to minuscule facial expressions for effective, real-time communications.
However, this video content cannot fulfill participant expectations without the support of high-quality audio equipment. A spotty sound system may decimate the line of communication between speakers and the audience, hindering an organization's ability to optimize each minute of company time.
The lighting can improve or impede the entire experience in a live streaming session. The best lighting options are dependent on your unique space, so ensure that you work with a professional audiovisual integrator to assess your needs. Generally speaking, avoiding harsh fluorescent lighting or lighting that is too dim is beneficial. Ideally, organizations should use a natural light source for live streaming, but if this is not possible, audiovisual integration specialists will survey the area and install lighting fixtures that bring warmth, quality, and depth to each session.
How to Leverage Livestreaming for Your Brand
Host Live Video Events
Innovative organizations know that video content is a vital component of an effective digital marketing strategy, but recent data shows that clients are interested in viewing live video content. Studies from the New York Magazine and Livestream show that 82% of people prefer live streaming content from companies rather than other forms of social media posts.
The utilization of live video content offers a unique opportunity to connect directly with clients and position your company as a trusted authority within your industry. Your organization can leverage this software to host live streaming conferences and allow viewers to gain an up-close and personal understanding of your company.
Organizations also have the opportunity to make critical real-time announcements, ensuring that their clients or customers are aware of important updates as soon as possible. Companies may also host live webinars with educational content to explain the principles of your company's work and brand values while attracting a more diverse demographic.
Express Company Culture
When viewers relate to your brand's image, it increases brand awareness and loyalty. When multiple companies compete for audience attention in the same space, organizations need to form genuine connections with their target audience. The nature of your live streaming content depends on which demographic you would like to engage.
For instance, if your organization is growing and you are interested in expanding your team, it may be beneficial to create content that illustrates your company's culture and values. Employees' performance, productivity, and engagement improve when they fit in with a company's culture.
Consider creating content that allows potential employees to understand what it may be like to work for your company by live streaming office tours and employee profiles. This will enable you to attract qualified candidates and streamline your hiring process.
Internal Communications
Effective communication between executives and employees is a crucial component of productive operations. Research from Vimeo and GlobalWebIndex states that 44% of executives consider internal communications between leadership and staff to exceed their expectations, and only 20% of employees echo this sentiment. When critical information is unclear in emails and other forms of messaging, employee morale and confidence in the organization decreases.
As companies strive to accommodate a remote and hybrid workforce, the value of live streaming for internal communications becomes evident. Livestreaming allows employees to remain united regardless of their geographic location. Despite the advent of various technologies to engage remote employees, company leaders still struggle to balance corporate strategy with day-to-day work. Livestreaming allows participants to seamlessly collaborate to illustrate the connection between their daily work and corporate goals.
Furthermore, companies can utilize live streaming to inform and educate employees. Livestreaming content showcases formal presentations, and lets employees feel directly engaged with the speaker by communicating in real-time. Companies may also use live video content to facilitate employee development by hosting live streams with experts. Even hiring, onboarding, and training sessions are simplified with the addition of live streaming content, allowing employees to ask questions and engage with all participants in real-time.
