Simply put, projection mapping uses projection technology to turn virtually any object into a display surface to view a video. One of the most notable examples of this relatively new technology was in 2022, during Queen Elizabeth II’s Platinum Jubilee. Tourist attractions, like Stonehenge and Buckingham Palace, projected portraits depicting different periods in the Queen’s reign and created a memorable experience for the citizens of London.
Although the concept of 4D projection mapping has been around for over 50 years, we finally have the tools necessary to ensure this innovative technology is more accessible than ever. As we propel forward into a future we could once only imagine, you may find that 2022 is the year that 4D projection mapping becomes accessible to your organization.
What Is Projection Mapping?
Projection mapping is a method of video projection that makes it possible to display footage on even the most mundane objects and create mind-bending displays. 4D projection mapping displays images that allow common surfaces to function as the conduit for an immersive experience by leveraging the surface’s unique texture or shape. In many cases, organizations may use 4D mapping for experiential marketing purposes.
In the early days of projection mapping, organizations could only display images on flat surfaces, but technological advancements have allowed them to expand the scope of their visual displays. Today, 4D projection mapping does not face limitations imposed by shapes, textures, or materials.
However, the new mapping methodology requires specialized software with a compatible projector so that viewers can see images on the surface of any object. When choosing the object you wish to display, projection mapping software enables you to map it in 3D or 4D spatially.
With this advanced audiovisual technology, you can re-create the environment in which you will project the image. From there, 4D projection mapping software will interact with the projector to display the image on any surface.
How Does Projection Mapping Work?
While projection mapping may appear complex, it is not as challenging as initially thought. There are five steps in the projection mapping process, which include the following:
- Choose a canvas. One of the first decisions you will make in projection mapping is the surface and location on which you will place your visual display. You may use any available resource, but most visual displays use buildings and other backdrops.
- Strategize the lighting. After choosing a suitable canvas, use projection mapping software to understand important information about your project. You will need to understand metrics for your project and create calculations for pixel density, shadows, and brightness.
- Create the content. Devise the template for your projection and begin the animation process. At this point, your story will begin to take shape.
- Set up your projection. After developing the project, you may set up the projection mapping software to ensure that all components run smoothly. Test the projection mapping software in the event’s location. For the most accurate results, use an alignment grid.
- Finalize the presentation. After making the final adjustments to your projection software, test your 4D projection mapping project one more time to decide whether or not you will need to make any other changes.
How Can 4D Projection Mapping Benefit Your Organization?
Grand View Research, Inc. reports that the global projection mapping market will reach an astonishing 8.0 billion by 2030. Projection mapping technology allows organizations to create awe-inspiring presentations and shows audiences will remember for a lifetime. Consider working with audiovisual integration specialists to utilize 4D projection mapping technology at your organization’s next event.
Increased Engagement
Audiovisual integration specialists are constantly discovering new ways to keep audiences engaged, and 4D projection mapping is yet another tool that will allow your organization to achieve this goal. Although conventional projection screens can hold an audience’s attention, they do not provide the same level of engagement that 4D projection mapping offers.
Unlike conventional projection options, 4D projection mapping will allow your organization to forge stronger connections with your audience by engaging all senses. Organizations can leverage this innovative audiovisual technology to empower presentations and communicate information by creating an immersive, memorable experience.
Unparalleled Flexibility
With 4D projection mapping, your organization will no longer struggle with the confines of traditional projection technology imposed by software that will only function with 2D surfaces. Advanced projection mapping tools enable your team to transform content at the touch of a button, eliminating the need to create new visual content by scratch year after year.
Moreover, 4D projection mapping technology eradicates the need for your organization to transport expensive hardware from one location to another. Utilizing this advanced audiovisual technology means that your organization will not need to transport fragile tools, like LED screens. Complete with a quick setup, modern projection technology makes it easy to host presentations and create a supremely engaging experience from any location you desire.
Increased Creativity
Projection mapping technology allows your organization to connect with audiences in new, exciting ways that other audiovisual technologies cannot. This technology presents the opportunity to create visually stunning displays unlike anything audiences have ever seen. You may choose to enhance an otherwise bland presentation with a strategically-placed animated logo or take the audience on an immersive journey through a projection-mapped universe of your organization’s own creation.
Consider working with experienced audiovisual integration specialists to discover what your organization can create with 4D projection mapping. Companies have leveraged this powerful technology to create fully immersive art exhibits and unforgettable product launches. How will your organization harness the power of this revolutionary audiovisual technology?
