4 Ways AV Systems Can Enhance Engagement and Company Culture


A company’s culture can quickly become its greatest asset. When organizations cultivate a strengthened sense of culture, employees feel inspired, invigorated, and engaged upon clocking in. According to Bain and Company, companies with a winning culture are 3.7 times more likely to become business performance leaders. However, corporate culture is more than an abstract concept. A company’s culture has a profound impact on employee retention and morale, along with your bottom line.

Generally, people define company culture as a company’s values, habits, and behaviors, which should resonate throughout the daily interactions between employees and clients. But how does an organization develop and implement such a widespread idea? There are a number of ways, some of which may surprise you. For one, advanced audiovisual technology can facilitate the creation of your desired company culture from start to finish.


The Role of AV in Company Culture

Effective communication and collaboration are key elements of fostering strong company culture in the digital workplace, and no tool empowers these efforts more than advanced audiovisual technology. These modern solutions help employees to interact with colleagues and clients regardless of their location, attentively direct their focus toward the most pressing tasks, and collaborate efficiently. 

Moreover, AV solutions can promote a culture of engagement among your team members, which is vitally important. Low employee engagement can have a disastrous effect on employee retention, efficiency, and productivity. In fact, studies from Gallup conclude that poor employee engagement causes the global economy to lose $8.1 trillion per year. However, engaged employees understand the significance of their work and the company that they’re working for, keeping morale high. Engaged employees also provide better customer service, increasing the organization’s profitability. Overall, high staff engagement promotes smooth internal business processes, while a unified company culture ensures that employees feel valued at work.

Audiovisual technology can support a rich company culture in various ways. Experienced audiovisual integrators can upgrade your conference rooms, create huddle rooms, implement auditorium solutions, and more. In a rapidly changing digital landscape, AV integrators provide your organization with the tools necessary to boost employee commitment and satisfaction to enhance your company’s culture.


Ways to Use AV Technology for an Improved Work Environment

1. Create the Optimal Work Conditions to Reduce Fatigue

Unlike decades prior, employees no longer prioritize salary above all else when joining an organization. In modern times, workers place great emphasis on the importance of working in a safe, healthy, and energizing environment. Although intrapersonal interactions are an essential element of workplace culture, so is the physical setting employees work in.

A staff member’s environment can directly and significantly impact their propensity towards experiencing fatigue and burnout. If they suffer from these conditions consistently, it may cause valuable employees to take their skills elsewhere.

However, effective audiovisual integration specialists understand which technologies they can implement to create a better employee environment. For instance, lighting profoundly affects a person’s mood because it affects their circadian system. Using the proper lighting at the right time encourages an improved mood and enhances productivity. Due to this, one solution that AV integrators may suggest would be automated lighting fixtures that adjust as needed throughout the day.

2. Display Employee Achievements 

Employee recognition is a crucial component of creating a company culture in which employees feel appreciated. Although the concept of appreciation may appear frivolous, it is a basic human need. When employees know that their work, presence, and time are valued, their productivity improves. Organizations that reward their staff with recognition and praise will be able to maintain a positive atmosphere and capitalize on their employees’ sense of achievement.

Recent studies show that 90% of employees state that employee recognition incentives positively impact their engagement and motivation. According to Officevibe, 82% of employees believe it is better to reward someone with praise rather than a gift. If you’re interested in implementing strategies that will reward employees and boost their morale, consider installing AV systems like digital displays to regularly highlight employee or team accomplishments.

3. Share Company News and Announcements

Ultimately, company culture is the culmination of your company goals, self-image, and employees’ attitudes. To perpetuate this culture, leadership must keep it in mind in every step, from policy creation to communication. This includes the verbiage they use to communicate internally with their employees.

As such, digital signage is an excellent tool to mold your company culture into your desired vision. Use these displays to share important information and announcements in a way that aligns with your culture. This ensures that all employees are aware of what’s happening in the office and encourages employees to function as a unified team.

When interactive digital signage is placed in areas where employees often congregate, it also encourages conversation amongst team members, which in turn strengthens their sense of community. In some instances, it may also be beneficial to display inspirational messaging. When employees are content, their productivity increases, and studies show that happy employees are 98% more likely to resonate with company values than their unhappy peers.

4. Create Huddle Rooms to Foster Collaboration and Problem Solving

The benefits of open office concepts are well-known and growing in popularity, but employees still need spaces where they can collaborate uninterrupted. In any busy organization, people need places where they can interact with one another privately. Small, secluded spaces where team members can work together will support group focus and help them interact with each other to create solutions. In order to meet these needs, audiovisual integrators may suggest huddle rooms. 

Essentially, huddle rooms are small spaces that seat anywhere from four to six people, with chairs, a central table, an interactive display, a monitor, and a video conferencing solution of your choice. Whenever team members face an issue or need to quickly brainstorm, they can join forces in this space to think outside the box and solve problems. Huddle rooms foster a company culture of inclusion while enabling employees to accomplish deep, focused work.