As technology progresses, people have grown accustomed to high-tech features infiltrating every aspect of our lives. When it comes to transit, it has become commonplace for various audio, video, and lighting elements to be implemented throughout each traveler’s journey. Every transportation hub differs, so this can entail a variety of informative displays and digital signage installations — such as travel routes, departure/arrival updates, or security information. AV integration in transportation hubs can also create an immersive experience for travelers and keep them entertained during the journey.
Although many travel companies experienced a decline in revenue in 2020, an investment in audiovisual integration can enhance your company’s image while encouraging travelers to return. An upswing in travel is on the horizon, so now is the time to get ahead of the curve and update the AV systems in your transit hub before the crowds arrive.
Audiovisual Integration in Airports
Access to audiovisual technology has become an instrumental part of an enjoyable travel experience for frequent flyers at the airport. As travel by air takes off once more, airports across the nation have realized the value of investing in audiovisual technology to create a visually stunning, immersive experience.
Typically, passengers use audiovisual technology to check in, collect luggage, monitor flights, and even purchase items. These AV solutions are no longer luxuries, but are relied upon as a vital part of an airport’s smooth operations.
However, some airports have gone beyond the realm of the typical with their AV installations. It has become more common for both large and small airports to create dramatic audiovisual experiences, including expansive video walls that may be placed behind airline counters or within security halls. The strategic placement of these audiovisual elements increases the overall quality of each passenger’s journey and streamlines their air travel experience.
Airports are now implementing audiovisual upgrades that create a lasting impression, making air travel an engaging experience that inspires travelers to return to a particular terminal. If your travel hub is less than exciting, consider including audiovisual technology that functions as art and entertainment, such as breathtaking LED lighting displays. Such aesthetic touches will revivify passengers so that they anticipate rather than dread their next trip.
Audiovisual Integration and Public Transportation
In recent years, it has become evident that reducing greenhouse gas emissions like carbon dioxide, nitrous oxide, and methane is critical to the environment's health. Studies have shown that 29% of global emissions are the direct result of transportation. If the population was encouraged to use public transit rather than single-occupancy vehicles, global emissions would reduce by 37 million metric tons. However, many public transportation systems have a less than inviting reputation. Luckily, these systems can create a more convenient and user-friendly image with audiovisual integration.
Many travelers avoid using buses or trains for commutes because they find the process to be inconvenient, or even intimidating. These concerns can be mitigated with the integration of audiovisual upgrades like enhanced lighting, clear audio, and digital signage. Experienced audiovisual integrators also understand how to create an engaging, visually appealing ambiance for travelers, helping put commuters at ease. What’s more, such upgrades can be made at a variety of public transit hubs, from train stations to bus stops. When such fundamental and practical improvements are implemented, travelers will feel more comfortable turning to public transit for their daily commute.
The Best Uses of AV Integration for Transport Hubs
Digital Signage
The use of digital signage can improve the overall quality of travel for passengers, no matter what mode of transportation they happen to be using. For a start, digital signage can be used at airports and train terminals to display important travel information.
In the wake of the pandemic, visual communication has also become a staple for encouraging travelers to practice safe behavior. Advanced digital signage can also display information regarding boarding announcements, lost baggage, or departure and arrival times. If it suits the facility, digital signage can also serve as a mode of artistic expression and elevate the atmosphere.
Lighting
Installing the proper lighting for a transportation hub requires experienced audiovisual integrators who understand the subtle nuances and the challenges that may arise. The lighting fixtures must adequately accommodate both bustling rush hours and the quieter times of the day. In addition, the lighting chosen must not require frequent maintenance as closing certain areas for maintenance can cause significant difficulties for travelers. However, the proper lighting can create a safer, more welcoming environment at a train station or airport. A well-lit boarding area also allows passengers to use the entire platform, so they don’t feel cramped or uncomfortable before boarding.
Audio
High-quality audio sound systems are an essential element of safe, efficient travel at the airport and public transportation hubs. Adequate sound systems can assist travelers throughout their journey with announcements regarding arrival and departure. While many hubs are incorporating more digital signage, audio announcements must not be overlooked — both audio and visual methods are required to create an inclusive and accessible environment for travelers. To keep announcements as clear as possible, experienced audiovisual integrators can support your efforts by implementing sound systems that mask the ambient sound that can arise at a bustling terminal.
Kiosks
Digital signage in the form of kiosks has become increasingly critical for transportation hubs in all forms. Kiosks with touch screen capabilities can assist travelers with wayfinding or check-in while displaying important information. In addition, companies can use these kiosks to keep close track of foot traffic and inform staff when each public transportation hub is at its capacity while informing visitors.
The use of advanced kiosks also allows transportation hubs to enforce social distancing restrictions and ensure the safety of travelers. If companies are concerned about using touchscreen technology for the general public, there are also interactive signage options that allow travelers to view information on their mobile devices or navigate the kiosk using speech.
Control Room Setups and Surveillance
To ensure the safety of all passengers, transit hubs must also make a serious commitment to security and take measures to meet these needs. Advanced control rooms, complete with high-definition displays and video walls, empower your security team to safeguard travelers during their journey. Strategically placed cameras throughout the premises allow staff to monitor the crowd and quickly mitigate emergency situations, while video walls enable employees to view each area of the facility with minimal effort.
Marketing by Joseph Studios
